Marketing Strategy Tip # 13
Cross-Marketing
Look for other businesses to work with to cross-market and promote each other. Think about your ideal customer and the other businesses they support. You could each give out coupons to each other’s business that can generate business further down the road. If nothing else, you have increased the awareness of all businesses.
What local business have you recently collaborated with? TAG them in the comments below.
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Marketing Strategy Tip # 12
Keep Marketing & Advertising. Your customers know about your business and services because of past marketing and advertising efforts. If you stop these practices now, you may experience a drop in awareness and sales. Marketing budgets may be different now but don’t stop the marketing activities that have made you successful.
When was the last time your business advertised or marketed themselves online?
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Marketing Strategy Tip # 11
Offer something FREE. It’s not enough to say SIGN UP for our mailing list, that’s the new equivalent to asking a stranger to give you their phone number. You need to offer them something in return, and it circles back to your ideal client.
Ex. You’re a clothing store and you want to grow your mailing list? SIGN UP TODAY and get 10% off your first order. Look into automated email responses that are built into most e-commerce sites, and upon sign up your customer will get an automated email, a coupon code, and you’ll most likely end up with a new order!
How many subscribers does your business have?
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Marketing Strategy Tip # 10
Build Your Testimonials
Reviews are long lasting, and many people have more time on their hands these days. Don’t be afraid to reach out and kindly request your customers leave you a review. Use them for social media content, have them displayed on your website, and spread the word that you are a trusted business.
When was the last time you received a review? A year ago, a month ago, last week?
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Marketing Strategy Tip # 9
Check your footer copyright year and ensure it’s up to date. Test your contact form and ensure it is working properly. Look over all of the content and make sure it is still relevant. Often times your website will be the first impression customers have, make sure it’s a strong reflection of your brand. Use it to communicate the precautions your business is taking and how you are moving forward with new procedures in place.
What year is displayed on your website footer?
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Marketing Strategy Tip # 8
SELL Online
Whether you have a product or a service to sell, make sure you have an online presence. Reports of online consumerism are on the rise and they have been for a long time. An investment now may keep cash flowing while reducing inventory and, will become another revenue stream.
Is your business set up to sell online? Leave your website address in the comments below, so that the community can check out your online store!
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Marketing Strategy Tip # 7
Grow Your Subscribers
Offer something FREE. It’s not enough to say SIGN UP for our mailing list, that’s the new equivalent to asking a stranger to give you their phone number. You need to offer them something in return, and it circles back to your ideal client.
Ex. You’re a clothing store and you want to grow your mailing list? SIGN UP TODAY and get 10% off your first order. Look into automated email responses that are built into most e-commerce sites, and upon sign up your customer will get an automated email, a coupon code, and you’ll most likely end up with a new order!
How many subscribers does your business have?
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Marketing Strategy Tip # 6
Email Marketing
We heard recently that by building your email list you are growing something that you own. If social media platforms crashed tomorrow how would you continue to connect with your target audience? That coveted email list is something that you need to continually grow, it ensures your electronic marketing strategies land directly in your customer’s inbox.
What program do you use for email marketing? Flodesk, Mail Chimp, Constant Contact? We’d LOVE to hear what works for you!
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Marketing Strategy Tip # 5
Be Relatable Supporting local is a trend that we hope will stick around in the years to come. Show the faces behind your business (owners and staff), tell your story and be someone that your audience can connect with. Gone are the days where hiding behind the scenes is relevant, show up and build lasting relationships with your consumers.
When was the last time you introduced yourself or the staff that help run your business?
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Marketing Strategy Tip # 4
Many of you have been in business for years, but take some time to look at your competitors and see what they are doing differently. Write down what is referred to as a SWOT (strengths, weaknesses, opportunities, threats) Analysis and more often than not you’ll have some revelations in terms of how to better market your own business.
What is your competition doing better than you? What are you doing better than your competition?
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Maraketing Strategy Tip # 3
Take time to re-evaluate your target audience and who your consumer really is. Knowing these details will allow you to recommit and evaluate the best method to stay connected with them.
Do you know who your ideal customer is?
Visit www.renfrewareachamber.ca for access to the FREE digital download of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Social Media
Whether you have the funds to hire a social edia strategist, or you’re more of a DIY entrepreneur, make sure your business is showing up online. Social media is a very powerful tool, and with many people staying at home right now – social media channels may provide an opportunity for a very captive audience.
Is your business using social media channels to reach their target audience? Which ones do you find most effective?
Visit www.renfrewareachamber.ca for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
Today we start sharing some great tips for
Business Marketing Strategies During a Pandemic
Marketing Stragies – Are you being Supportive?
Be relevant and acknowledge the effects of COVID-19, place a ‘supportive message’ on your website banner, or remind customers how your product/service can assist them during this difficult time.
Is your business providing supportive messages to the community at this time?
Visit https://www.renfrewareachamber.ca/ for FREE access to a listing of business marketing strategies to consider during a pandemic, created by Kent Tubman, Lisa Vincent & Amber Sweeney.
